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Myth #5: You can’t innovate in the enterprise
A longstanding fear and reality with enterprise technology has been the undue influence wielded by customers when it comes to product roadmaps, with purchasing decisions made based on a vendor’s ability to win an RFP bakeoff. But Chris Dixon reminds us that enterprise SaaS gives users greater influence over technology adoption, leading to products that are built to be used, not sold.
A longstanding fear and reality with enterprise technology has been the undue influence wielded by customers when it comes to product roadmaps, with purchasing decisions made based on a vendor’s ability to win an RFP bakeoff. But Chris Dixon reminds us that enterprise SaaS gives users greater influence over technology adoption, leading to products that are built to be used, not sold.
