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Chipchase argues that critics of this process are themselves making a terrible assumption about the poor: That they’re simply victims, or, worse yet, that they’re dumb and can’t think for themselves—that they can’t decide what’s valuable to them, and vote with their dollars. Moreover, as the many failures of aid in Africa and elsewhere have shown, humanitarian charity isn’t a sustainable model—the effects can be few, and the money pit bottomless. By contrast, it’s possible that products made via for-profit enterprises are more equitable than simple charitable.
