Jan
6th
Fri
6th
For the smaller firms and individual advisors, there is a tighter control over the social content and it is in this segment that social media has contributed to maximum client impact. IFAs have built successful brands by generating timely and relevant content and engaging on a personal level with their clients. But with the social media policies getting in place in most firms and with the increasing maturity of social media usage, even larger firms are allowing more leeway to the advisors in reaching out to their customers. 2012 will see more and more personalised interaction and credible evidence for effective ROI.
