Everything you can imagine is real.

Here’s why design is important to the tech world today:

1. As the consumer tech market becomes more crowded, brands and experience design—rather than technical capabilities—are becoming critical to success.
2. Innovation is about radical collaboration. The critical mass of combined design, technical, and business skills enables product iteration to happen faster and at a higher resolution.
3. Designer founders have unique skills (not just visual) to understand human needs and discover unarticulated opportunities.