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The author and Stanford University professor Bob Sutton notes that at innovation hotspots such as IDEO, the “beginner’s mind” approach plays an important role, as does the Zen notion of bringing together masters and neophytes. “At places where intense innovation happens, they often combine people who know too little and people who know too much,” Sutton says. The goal is to foster tension “between massive expertise and the ability to see with fresh eyes.
