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Humanity is experiencing an evolution in consciousness. We are starting to think differently about what it means to “own” something. This is why a similar ambivalence towards ownership is emerging in all sorts of areas, from car-buying to music listening to entertainment consumption. Though technology facilitates this evolution and new generations champion it, the big push behind it all is that our thinking is changing.

Why Millennials Don’t Want To Buy Stuff | Fast Company

+1 > @anthemis companies are natively tuned to this reality.

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