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When designers lack influence, superb products become almost impossible. Good designs seldom stay good for very long if they must navigate a gauntlet of corporate approval. That’s because the design process is as much reductive as anything else—figuring what can be simplified and taken out. Corporate approvals are usually about adding things on to appease internal overseers. When something has been approved by everyone, it may be loved by none.
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Why Good Design Is Finally A Bottom Line Investment | Co.Design: business innovation design
» one of the key competitive failings of large (incumbent) organizations (& one of the key competitive advantages of startups…)
